With technology rapidly changing and new apps being developed hourly, there is one that has recently caught the eye of shoppers. Retailers are able to put their floor plans available on an app for customers to download and have easy access to certain stores. This is a huge advantage to retailers because customers are already aware of their store before even entering. Also, this helps customers want to shop at the same store repeatedly for easy access to what they are looking for.

Black Friday is normally considered the biggest shopping day of the year, however, this year was different than most.  Many believe that the shorter-than-usual window between Thanksgiving and Christmas had an effect on shoppers.  Most Black Friday sales and promotions began weeks before Thanksgiving Day but that did not seem to matter when it came to the actual spending habits of consumers.  Over the course of the weekend, consumers spent about 1.7 billion less on holiday shopping than they did in 2012 according to a retail trade organization known as National Retail Federation.  Chief executive of the retail federation, Matthew Shay, said, “There are some economic challenges that many Americans still face”.   He continued by saying “in general terms, many are intending to be a little bit more conservative with their budgets.  Many of the forecasters believed that sales this holiday season would grow 3.9 percent over last year.  These statistics are beneficial to CommuniTech because our plan is to help retailers increase sales.

In the article 5 tools to market your business using mobile social media apps its shows you steps on how to market your business on social media in a productive and efficient manner through your mobile device. The first step is downloading the app, Tweetbot. Tweetbot is an iphone app for managing twitter and it has a really nice user interface. This app is good for a business because you can get thousands retweets on your blog post and you can filter out this from your twitter stream. Glyder is the second app suggested to download to help with a business.  Glyder aims to simplify social media marketing particularly for the small business. Downcast is another good app to download because it s not purely about social marketing but we use it to catch up on our social media marketing podcasts.  Mention is the last app suggested to download for a business. The mobile app is a great app which allows you to keep track of keywords and respond to mentions at any time day or night.

It’s that time of year when shopping is out-of-control.  This holiday season there are three mobile apps that are both budget-friendly and don’t require you to leave your house.  The first is “Shop It To Me” an app which allows users to select their favorite stores and ecommerce sites, as well as brands, and you’re clothing or shoe sizes.  When something goes on sale in your fit and style, the site will send you an email.  The second is “Shopcade” which initially is much like Pinterest but with a special feature, the site will notify you if something you want goes on sale.  The third is “Perkla”, instead of listing individual items on its site; Perka offers a flat discount for various brands or stores.   The only catch is that the discounts are reserved for students and you must have an .edu email address to sign up.  It is important for CommuniTech to understand what competitors offer to help shape our app to be the best fit for our users.

According to the article 10 uprising social media statistics that will make you rethink your social strategy it lists surprising social media statistics this year if you’re managing social media for your business. The first statistic that was stated was that the fasting growing demographic on twitter is the 55-64 year age bracket.  It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic. The second most shocking statistics was that 189 million of Facebook users are “mobile only.” Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. The last statistic stated that Youtube reaches more U.S. adults aged 18-34 than any cable network. One video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.

A new mobile shopping app was just released in time for Gray Thursday, Black Friday, and Cyber Monday.  This app, “Scratch Hard”, is a location-based shopping app available through the iTunes store, which seeks to make holiday shopping a little easier and to help save money.  The app lets users explore deals by location and category.  “Scratch” he virtual stickers to reveal any special deals that are near to you.  This is a great example of a shopping app that can be compared to the features we are hoping to instill in our mobile app “4LocalsOnly”.


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